Presenting the Tamara Coorg onboarding project. I have looked at the web experience and call experience. ​<iframe title="" name="" src="https://docs.google.com/presentation/d/13xLwFdcmxkO9r5BJ2WUXJ5nVPQnFA7nCDTzhL0_Ao94/edit?usp=sharing" data-lexical-oembed="true"></iframe>

Abhishek

Udayan

GrowthX’s flagship 8-week program will help you master customer acquisition, user psychology, activation, retention, monetisation and building growth teams. This is more than just a program; it’s a transformative experience designed to arm you with the skills to conquer any growth challenge that stands in your way. Your journey to mastery begins here.

Advanced Growth Strategy

Core principles to distribution, user onboarding, retention & monetisation.

Swati Mohan

Brand Led Growth

Design your brand wedge & implement it across every customer touchpoint.

Ashwath Swaminathan

Creative Strategy

Build a solid creative strategy that fuels brand growth and drives real, measurable business impact.

Apoorv Sharma

Storytelling

 Learn the art & science of crafting stories that create emotional connect and drive business impact

Tanmay Nagori

Data Led Growth

Learn the science of RCA & experimentation design to drive real revenue impact. 

Nishchal Dua

Event Led Growth

Design an end to end strategy to create events that drive revenue growth.

Ashutosh Cheulkar

Partnership Led Growth

Design product integrations & channel partnerships to drive revenue impact.

Jagan B

Tech for Growth

Learn to ship better products with engineering & take informed trade-offs. 

Udayan Walvekar

Go to Market

Learn to implement lean, balanced & all out GTM strategies while getting stakeholder buy-in. 

Abhishek Patil

Growth Model Design

Learn how to break down your North Star metric into actionable input levers and prioritise them. 

ELEVATE

Learn A - Z of cracking product interviews.

Member Outcomes 

Build Proof of Work

Build the right Proof of Work to crack a role and elevate your personal brand

Crack Product roles

Ace Product Management interviews and land your dream product job. These modules give you the edge to succeed in interviews.

Crack Marketing roles

Our marketing interview course teaches you the essential skills you need to ace your marketing interview.

Crack Growth roles

Our Growth Interview course teaches you the essential skills you need to ace your Growth  interview.

Member Outcomes

LinkedIn for Personal Branding

Learn how to build a solid personal brand by publishing content on LinkedIn.

GrowthX

Crack the Digital Marketing Manager interview

Plan and run digital campaigns across channels. Learn the role and how to prepare.

Product Marketing Manager

Own positioning and launch. See how PMMs work and what interviews test.

Product Manager

Drive outcomes through product thinking. See what PMs do and how to crack it.

Technical Product Manager

Work closely with engineers to ship the right solution. See how Technical PMs are hired.

AI Product Manager

Shape ML-powered features. Understand the scope and what AI PM interviews look for.

Tamara Leisure Experiences

Presenting the Tamara Coorg onboarding project. I have looked at the web experience and call experience. 

Onboarding project  |  Tamara Leisure Experiences

Onboarding

Building Plan It Awesome, a sustainability and creative solutions consultancy, integrating People, Planet and Profit to make them future ready. 

Our Vision - To help businesses seamlessly integrate sustainability into their core operations, to foster long-term growth.

Our Approach - Rethink, Recreate and Reverse. 
To create competitive advantage for your business, we evaluate people, planet, and profit. We identify identify paths forward for sustainable growth, with a network of industry experts and solutions providers.

Our Services  - 
Sustainability Solutions
Measuring and Reporting
Training and Workshops
Business Model Transformation
Branding and Communications
Collaborate and Community

I built the Marketing Communication function from scratch. Key highlights involve building the coffee community using social media platforms, building brand equity among key stakeholders, and drive footfall at community events. 
•	Leading Internal Communication, External Communication, PR and Events
•	Leading Brand building initiatives 
•	Go to Market Strategy 
•	Creating and Leading Complete Digital Mandate including new website, SEO, SEM, Content Strategy and Social Media Management
•	Leading CRM and Lead Gen
•	Managed a team of 3 in-house resources and 2 agencies

Something’s Brewing – Launch B2C arm of Kaapi Machines "for all things coffee, conversations knowledge, and community'.
This was the 1st Assignment at Kaapi Machines to launch a new B2C ‘all things coffee’ brand. I was responsible to coin the brand name, conceptualized, strategized, and led the business plan, presented to the board for funding with a complete road-map from conceptualization to execution strategy.
Led the Digital Only GTM strategy for the brand 
Led the content marketing strategy and execution across platforms
Spearheaded the creation of e-com site including site design, SEO, SEM, content, and creative
Spearheaded logo design activities with the help of a design agency
Launch/ Social Media marketing plan Something’s Brewing social presence all platforms
Led the blog content strategy - ideation, proofreading content, and launch

Snapbizz is a cloud based tech platform that adds value to all the stakeholders in the FMCG ecosystem, with a focus on digitizing kirana stores and delivering the last mile connect to FMCG brands.

I ledmarketing and communication role including offline and online marketing, planning and budgeting, managing creative agencies, Public Relation, brand building initiatives, content and communication requirement. 

My role also required me to work on ad film scripts, developing inbound and outbound marketing plans, executing SEO/SEM for generating leads, and creating a social media strategy.

Being a start-up, my focus was on building brand credibility and trust through various campaigns for respective stakeholders.

Leading Digital Marketing, PR, Events, Internal Communication for Himalaya Personal Care division.
I led marketing communication for Himalaya Personal Care, the highest revenue generating division for the company.  My role involved strategizing, planning, budgeting and executing PR, event and digital media initiatives for key categories to increase mind share for each in the relevant media space. In my four year stint, I have successfully increased and improvised digital presence, y-o-y increased on newspaper mentions and lead an event that created Guinness world record.
•	Facebook, Twitter, Instagram, YouTube and Blog content building and marketing
•	Developed creative strategy and mood board for each platform
•	Content planning and writing for blogs, newsletters, in-house journals, in-store magazines and social media
•	Experience in SEO, SEM, native advertising, content marketing, influencer outreach programs and paid marketing planning and execution 
•	Conceptualized and worked with production houses on multiple digital ad films
•	Facilitated more than 50 BTL and PR events in four years including Guinness World Record for Himalaya Face Care
•	Conceptualized and executed multi-award-winning campaign Muskaan to support cleft lip surgeries (it won almost 8 awards mainly in digital marketing and integrated marketing categories by recognized media houses)
•	Successfully launched influencer outreach programs to build a network of brand evangelists
•	Y-o-Y increase on PR mentions and coverage across relevant media
•	I was awarded the Excellence Award for two consecutive years for my performance

Clients serviced include Pearl Academy, Idea Cellular, Amar Remedies and Bharti Wal-Mart 
Responsibilities mainly involved media meetings, Content Writing, and ideation  
Created visibility and increased mentioned for Pearl Academy during the Lakme Fashion Week 2011 
Created and executed launch of Idea Cellular’s new television campaigns

Business Vibes, Social Networking Site for B2B Market:
Research & Content:
Study industry for basic overview, carry out secondary research to gather information on the industry
Prepare an industry based factsheet – to be available ‘live’ on BV portal specific to each industry
Prepare a list of major players – associations, event organizers, event exhibitors, etc. based on geographies of international trade
Create tags for the events and exhibitors using SEO techniques and higher visibility on BV
Create a setup in sync with Development and Sales team for the launch of industry portals

•	Tracking media coverage for different clients
•	Writing Press releases
•	Organising Press Conferences
•	Competitors Analysis 
•	Preparing Coverage grids
•	Handling media relations
•	Brainstorming and ideation

Responsibilities mainly involved translation (French/English) 
Worked on multiple process to support order management and financial team 
In short time became Subject Matter Expert and process trainer for new employees 
Won employee of the month award for three consecutive months 
Was among the key performer in the first year and exceeded employee expectations to gain recognition amongst top management